The Marketing Strategy Process

Having a strong marketing strategy process in place helps to ensure that your marketing activities remain aligned with your business goals, maximizing the business return from your marketing efforts.

The picture on the left shows the process for developing and aligning marketing strategy.

These are the steps you should follow to create and execute a winning marketing strategy.

For help in following this 7-step marketing strategy program, check out my eBook "The 7-Step Easy Marketing Strategy Process."

I also offer a hands-on marketing planning workshop where you will learn how to implement this 7-step process to create an effective, data-driven marketing plan.

I’ll briefly review each step in turn:

  1. Understand Your Customer Develop a clear picture of your target customer using market research and analysis. Understand their pain points and the benefits of your solution.
  2. Analyze the Market Some basic market research should allow you to find market data such as total available market, market growth (historical numbers and projections), market trends, etc.
  3. Analyze the Competition Ask yourself what other choices your target customers have to solve their pain point. Research and assess the strengths and weaknesses of each. Take a look at this article for more info on competitive marketing strategy.
  4. Research Distribution Channels What is the best way to deliver your product or service to your target customers? This will impact your sales strategy and your financials, as well as your marketing mix.
  5. Define Your Marketing Mix Check out this article about defining your marketing mix: Product, Price, Place and Promotion.
  6. Analyze the Financials Put together your marketing budget and evaluate projected marketing ROI, customer acquisition costs, etc.
  7. Review and Revise Continuously evaluate the effectiveness of your marketing strategy, and revise or extend as needed.

For help in developing a marketing strategy, check out this article on marketing strategy planning.
For help following the 7-step marketing process, sign up here for our eBook and 7-step marketing program. It not only describes the process, but gives you lots of tools to better align your marketing activities to achieve real business results.