Welcome to the Seven Steps Marketing Blog. Below you'll find helpful tips and advice on developing and implementing successful marketing strategies following our 7 Step Marketing Strategy process.
One of the most important steps in our 7-Step Process is identifying your most profitable customers and creating a detailed persona or profile. If you don't understand your target customer then how can you market to them effectively?
If your target market is the richest of the rich, then here's an interesting article on Entrepreneur with some useful statistics about the ultra-rich market segment.
Here's a summary:
(1) Most of them are largely self-made, rather than born with the silver spoon in their mouths.
(2) They are mostly married, with children.
(3) They are older: average age is 69.
(4) They are heavily concentrated in California, New York, Texas, Florida and a handful of other states (in the US).
(5) They value hard work and motivation, and are influenced by others that they perceive to share those values.
(6) They are willing to pay for convenience, efficiency and competence.
These marketing plan format guidelines show you how to write a marketing plan that will deliver optimal business results.
You're an entrepreneur or a small business owner... how important is it to have a marketing plan?
There's not enough time in the day to accomplish everything you need to do for your business, and marketing may be the last thing on your mind. I know - I'm a small business owner too!
But too often small business owners approach marketing in a haphazard way, trying different marketing tactics to "see what works" without really planning or measuring their success.
A marketing plan is like a business plan for your marketing dollars or time. It answers the question: where is the most productive place to apply my marketing resources to grow my business?
A good marketing plan will define:
Yes, it really is that simple.
Of course, the devil is in the details... and having the time to do it.
That's where having a marketing plan template can help - our Marketing Plan Package gives you a custom marketing plan and all the tools your business needs for effective marketing.
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A strong marketing research plan is the first step to a winning marketing strategy for your business. Follow these tips for effective market research online.
Download the marketing strategy book: "The Easy 7-Step Marketing Strategy Process - How to Maximize Business Results from Your Marketing Efforts".
Writing a case study is one of the best marketing communication strategies to describe the benefits of your product to target customers.
In a Forbes article this week, Scott Douglas Clary wrote about three of the most innovative marketing strategies to pursue in 2019:
For more suggestions about planning the best marketing strategies for your business, keep reading below for 9 easy steps to plan your marketing strategy.
100 marketing tips for your small or medium business - choose from these easy-to-do ideas to promote your firm, product or service.
Here are some recommended SWOT template examples. Understand your business’s Strengths, Weaknesses, Opportunities and Threats by doing a SWOT analysis.
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Your marketing communication plan is how you communicate your marketing messages to your target customers. It is a part of your overall marketing plan. Use these tips for a strong marcom strategy.