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Seven Steps Marketing Blog

Welcome to the Seven Steps Marketing Blog. Below you'll find helpful tips and advice on developing and implementing successful marketing strategies following our 7 Step Marketing Strategy process.

Jun 18, 2019

Is your target market the ultra-rich?

One of the most important steps in our 7-Step Process is identifying your most profitable customers and creating a detailed persona or profile. If you don't understand your target customer then how can you market to them effectively?

If your target market is the richest of the rich, then here's an interesting article on Entrepreneur with some useful statistics about the ultra-rich market segment.

Here's a summary:

(1) Most of them are largely self-made, rather than born with the silver spoon in their mouths.

(2) They are mostly married, with children.

(3) They are older: average age is 69.

(4) They are heavily concentrated in California, New York, Texas, Florida and a handful of other states (in the US).

(5) They value hard work and motivation, and are influenced by others that they perceive to share those values.

(6) They are willing to pay for convenience, efficiency and competence.

Continue reading "Is your target market the ultra-rich?"

Jun 17, 2019

Marketing Plan Format Guidelines

These marketing plan format guidelines show you how to write a marketing plan that will deliver optimal business results.

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May 28, 2019

Plan Your Marketing Strategy with this Marketing Plan Package

You're an entrepreneur or a small business owner... how important is it to have a marketing plan?

There's not enough time in the day to accomplish everything you need to do for your business, and marketing may be the last thing on your mind. I know - I'm a small business owner too!

But too often small business owners approach marketing in a haphazard way, trying different marketing tactics to "see what works" without really planning or measuring their success.

A marketing plan is like a business plan for your marketing dollars or time. It answers the question: where is the most productive place to apply my marketing resources to grow my business?

A good marketing plan will define:

  • What is your unique selling proposition (USP)?
  • Who are your best target customers?
  • What are the key messages you need to communicate to prospective customers?
  • What are the best marketing methods to use to communicate those messages?
  • How do you measure the success of those methods?

Yes, it really is that simple.

Of course, the devil is in the details... and having the time to do it.

That's where having a marketing plan template can help - our Marketing Plan Package gives you a custom marketing plan and all the tools your business needs for effective marketing.

Continue reading "Plan Your Marketing Strategy with this Marketing Plan Package"

May 22, 2019

Sign up for new Feedburner RSS

For those of you who have been following our Easy Marketing Strategies RSS feed, you need to switch to the new Feedburner RSS: https://feeds.feedburner.com/SevenStepsMarketing

We will be updating the website soon, and the old RSS link will no longer work. So please subscribe to the feed URL below!

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Apr 29, 2019

Marketing Research Plan: Tips for Online Market Research and Strategy

A strong marketing research plan is the first step to a winning marketing strategy for your business. Follow these tips for effective market research online.

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Apr 15, 2019

Marketing Strategy Book: seven easy marketing strategy steps

Download the marketing strategy book: "The Easy 7-Step Marketing Strategy Process - How to Maximize Business Results from Your Marketing Efforts".

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Apr 05, 2019

Writing a Case Study: How to Write a Compelling Marketing Case Study

Writing a case study is one of the best marketing communication strategies to describe the benefits of your product to target customers.

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Mar 20, 2019

Three Innovative Marketing Strategies for 2019

In a Forbes article this week, Scott Douglas Clary wrote about three of the most innovative marketing strategies to pursue in 2019:

  1. Guerrilla Marketing - Think outside the box to find low-cost ways to leverage your ecosystem to spread the word about your brand.
  2. Holistic Marketing Agencies - Top-down strategy should always drive your marketing efforts. So instead of using multiple specialist marketers (SEO, social media, events, etc) take a holistic approach instead.
  3. Social & Influencer Marketing - Identify which social platform and influencers your customers pay attention to, and use them to drive engagement and excitement about your brand.

For more suggestions about planning the best marketing strategies for your business, keep reading below for 9 easy steps to plan your marketing strategy.

Continue reading "Three Innovative Marketing Strategies for 2019"

Feb 14, 2019

Marketing Tips: 100 Powerful Marketing Ideas to Boost Your Business

100 marketing tips for your small or medium business - choose from these easy-to-do ideas to promote your firm, product or service.

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Dec 15, 2018

Using a SWOT Template for Marketing Strategy

Here are some recommended SWOT template examples. Understand your business’s Strengths, Weaknesses, Opportunities and Threats by doing a SWOT analysis.

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Nov 27, 2018

Easy Marketing Tips 'n' Tools: Free Marketing Newsletter

"Easy Marketing Tips 'n' Tools" is our free biweekly newsletter, offering tips, tools and templates to help build easy marketing strategies. Subscribe now!

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Nov 27, 2018

Developing a Marketing Communication Plan

Your marketing communication plan is how you communicate your marketing messages to your target customers. It is a part of your overall marketing plan. Use these tips for a strong marcom strategy.

Continue reading "Developing a Marketing Communication Plan"


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