Before you start writing a marketing plan, make sure you have completed the marketing strategy planning exercise that we laid out in this article. This will make sure that your marketing activities are focused on supporting your primary business goals.
Having a strong marketing strategy in place will ensure a strong foundation for your marketing. Like any structure, without a strong foundation your marketing efforts are unlikely to deliver the results you need.
If you need a simple definition, then check out our article on what is a marketing plan.
Your plan should include prioritizing your marketing tactics according to how well they support your main marketing strategies. Those on the top of the list are the ones you should focus on in the plan itself.
You can also take a look at these top ten tips for writing your marketing document.
Follow these guidelines for the plan format, and include these main items:
To get started, take a look at our plan outline to give you an overview of the parts of the plan and to use as a starting point to put one together for your business. And if you're marketing a website or online business, look at our tips for your website marketing plan here.
Finally, pay attention to these top tips for writing a marketing strategy and plan. You should also be aware of the top five marketing mistakes, and how you can avoid them.
It can be productive to use a
sample plan
that you can then customize for your own business. There are a number
of examples available for different types of businesses at
Palo Alto Software's business planning website, or search for an online marketing resource specific to your market segment, such as
this one for software marketing.