So what is the ideal marketing mix strategy? How can you develop an optimal
Your marketing mix choices must be made based on
what your customers need, and what is your unique value proposition. Follow the questions below to develop your unique
marketing mix for each of the 4 P's:
The 4 P Marketing Mix
As you put your marketing plan together, consider the 4 P's:
How will you position your Product?
How will you Price it?
What Place will you choose to connect with customers?
What is your Promotion strategy?
1. Product or Service
What are the top three needs of your
target customer base? What keeps your customers awake at night?
What unique value do you have to offer that meets those customer needs?
Will you offer a single product or service, or will you have multiple options to target different needs or segments?