Are you looking for some creative marketing tips to help you stand out from the crowd?
It is true that sometimes the best way to have your marketing get noticed is to do something different from your competitors.
But how do you come up with an idea that will really resonate with your target market?
How can you make sure your marketing is creative, without being kooky?
Unless your customer base is really into outrageous gimmicks it could backfire.
The best message is one that is quick and easy to understand, without going overboard. You do want to attract your customers’ attention, but you don’t want them thinking you obviously have time or money to waste!
Ask yourself what is the personality or culture of your company? Is it fun? Or techie? Environmentally minded? Whatever it is, try to reflect that in your creative marketing effort.
Are there any stunts you could do to get free media publicity? Leverage an existing community event, for example. Post a challenge to the public. Sponsor a competition that people will talk about (eg, to get into the Guinness Book of Records). It should be related to your business, and reflect your culture.
Issue a press release and communicate your creative marketing activity to your local and industry media. Write an article and publish it online; send it to a local paper. Notify industry bloggers and magazine/website editors. Announce it on forums, in your newsletter, on blogs. Create an online buzz around your marketing initiative.
For more creative marketing ideas, take a look at these 100 other powerful marketing tips.
If you haven't written or updated your marketing plan, then this might be a great time to get started. Sometimes it's the process of planning and strategic thinking that really gets the creative juices flowing. Read this article for help with writing your marketing plan, and follow the 7-step process laid out in our marketing strategy ebook here.